Steven Mugglestone

The more I learn, the less I know

“Angry Birds”

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“Angry Birds”

I have been advised by an acquaintance of mine, who is a senior executive to a very well-known recognised clothing brand, that the current best way to secure a relationship with either a current or potential client is to discuss your “Angry Birds” experiences and advice.

This may seem trivial, but she was genuinely serious and found that debates over Angry Birds were fantastic for breaking the ice.

Is this true, should I spend the 59p on the App and could it be the most cost effective marketing investment that I have ever made?


Written by Steven Mugglestone

September 29, 2010 at 8:25 pm

Posted in Strategy

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